I recently took the plunge and delved behind the front line of Hotter shoes. Yes I am talking about the brand as though it’s my enemy but at 40 years old I saw the brand as one ‘for the grandma’s’ and I’m not talking sirens like Joan Collins or Helen Mirren but rather characters like Nora Batty or Hilda Ogdon. Sorry but that had been my perception and if my children follow in my footsteps it will be another 28 years until I don that title, but could this brand change my thoughts or at least alter them?
Because I had never seen the brand as one I’d wear I have NEVER ever researched the company and it’s provenance. Turns out they are UK-based and were possible for the last eight years I’ve been celebrating all things UK made but Hotter I’m sorry you didn’t get on my radar but now I’m well and truly tuned in.
Hotter has been in INTU Eldon Square for five years but the first time I even noticed it was when Lush moved in next door and I was completely honest and told deputy manager Hazel this when I visited the branch for a ‘getting to know you session’.
As I entered the shop my eyes were drawn to what I had always perceived as the core of the brand ‘cosy comfortable’ but as my eyes scanned the shop and the associated graphics I was pleasantly surprised that the shop could quite literally have been split in two, into a, ‘Yes I’d like to take you home’ and ‘No thank you, maybe in 30 years time’.
I had free-reign of the whole shop along with very knowledgeable staff to help us on our #HotterMoment journey. Considering my initial preconception and my definite misconception of the brand I must have tried on 20 pairs from sports lux, heels, wedges and sandals.
My first crush was on Sandy or was it Molly, Hattie or Megan, well they could have all come home with me but alas in some of the shoes I was more Anastasia (ugly sister not the singer) then Cinderella and my foot simply didn’t marry together with the shoe. Hazel said that I have quite wide feet to the front and narrow to the rear. I had never realised that but it explains so much as I can’t keep a heel without straps on my feet. Roxanne caught my eye and my heart went all a flutter and I well and truly had my #HotterMoment and Roxanne became my glass slipper. The height was perfect and the wedge made the shoe stable. I’m looking forward to not only running after my children in them but also wearing on date days and a mooch around the shops.
Some facts and figures about Hotter
1959 Thomas Houlgrave decides to use his experience to set up his own business to manufacture slippers and Beaconsfield Footwear was born.
1992 Thomas Houlgrave’s son dream was realised when he started to produce shoes as comfy as slippers and the Hotter Comfort Concept was born.
1997 Call centre opened to process the increasing demand for the brand.
2002 First shop opened in Southport
2013 Fiftieth store opens
2015 Awarded a Queen’s Award for Enterprise and named UK Manufacturer Of The Year.
90 days The length of the guarantee at Hotter. That’s right you buy the shoes, you wear them but within 90 days you realise that the love wasn’t really love and just lust and they really weren’t a perfect fit then you can take the shoes back – no quibble leaving everyone 100 percent happy – guaranteed! I can’t imagine Hotter getting their hands back on MY Roxanne’s though.
20 seconds – one pair of shoes is made by Hotter every 20 seconds
2016 The year I found a ‘go to’ UK brand with amazing ethics in supporting the UK economy with genuine year on year growth.
The photo above is from a lovely day spent with Nicola and our partners where we met at 12 noon and were in taxi’s by 8:15 pm and we walked and talked from Newcastle’s Quayside and up and around through town and they were so comfortable.
Now have I convinced you to go and at least have a look? Good, thought so then why not grab this discount code PPATEN and apply it at the check out and not only will you get £10 off your first order (full priced) you get FREE delivery too.
* T&C: Minimum order value £25. This offer cannot be used in conjunction with any other promotional offer or on Sale or Factory Clearance items and gift vouchers. Expires 30/6/16